MEET SPRINGLAND
Formerly known as Springer, a woman and family-owned brand that creates innovative essentials for dogs on the move.
FOUNDER NOTE
"One of the most important lessons running this business has taught me is the importance of evolution. Often times, we want to hold on to ideas and visions that we create. However that is not the reality of nature. Nothing ever stays the same. With any evolution there is always some pain, but there is also immense beauty and opportunity for something new to grow. That’s what this new brand name is for me. Springland is the next evolution of this vision I created 4 years ago.
Our customers, employees, product line, and myself have all grown, now it’s time for our brand to grow too, to evolve into it’s next state. We started making water bottles for dogs and thanks to our amazing community, we have grown far beyond that. Springland is a now a global brand offering innovative and fun solutions for dog parents around the world.
Welcome to Springland, thank you for being on this journey of evolution with us."
Shannon Ross, Founder
Have questions? Get answers.
We started as a U.S.-based dog water bottle brand, but we've grown far beyond that—expanding our product line and reaching new markets. As we’ve grown, trademark challenges in certain categories and countries have emerged. To position ourselves for long-term growth and better serve our community, we’ve decided to evolve our brand name.
Springland feels like the natural next step. Springer began with the idea of giving your dog water on the go (“spring” = water), but our brand now represents so much more—a world where dog love is unconditional and time together is everything. We love that Springland still carries “Spring,” a nod to our roots, while capturing the bigger vision we’re building for you and your dog.
Nope—same great products! The only change you'll notice is a transition in branding. For a short time, some products will still say Springer while others will say Springland. As a small brand with many SKUs and long lead times, it’s not feasible to switch everything over at once. Rather than discard perfectly good inventory, we’re phasing in the new branding as we go. So while packaging may vary briefly, the quality and care behind every product remain the same.
Nope! At least for now. Any uncertainty around pricing is due to potential tariff changes. So far, we've absorbed the added costs ourselves—but if tariffs increase significantly, we may need to adjust prices.
Nope! We’re still the same woman- and family-owned brand you know and love.
Honestly, this change allows us to fully expand and grow the product line without limitations. It means more amazing products—designed to enhance your time with your dog—are on the way. This is the next chapter for our brand, and we’re so excited to share the journey with you.